UI/UX DESIGN
SKYPE LITE
Leveraging the value of wifi on the fly
A phone app for emerging markets that recognizes WLAN presence to leverage wifi-calling and chat.
 SERVICES
Market & User Research
Competitive Analysis
Requirements Definition
Personas, Use Cases & User Flows
Wireframes, Interaction Design,
Visual Design, Prototyping
Emerging markets, like India, have cellular data that is extremely cost prohibitive.

Skype Lite bundles all of the powerful features of Skype into an app that can bounce between cellular and wifi networks, allowing users to minimize their cellular usage.

Metrik created a product experience that would inform users the wifi 'presence' of known contacts, while also improving upon call, chat, and overall interaction patterns.
O1
 OBJECTIVES
Gain market strength with an  optimized UX for primary mode of communication over wifi.
O2
 INSIGHTS
UX reflects how hierarchy of  communiqué has inverted  from calls to chats.
O3
 KEY RESULTS
Indian users preferred Skype Lite to the regular Skype citing elegant UI.
more featured work
PRODUCT XD
VIEWSPACER
COMING SOON
Defining new possibilities of wayfinding, documentation, and collaboration in immersive environments