As I review the latest IDN, Print and Communication Arts magazines, I see this evolution from the resurgence of Swiss/Dutch: minimal design aesthetic towards a more artistic, illustrative, and expressive new phase- that (er, uhm) regurgatates the 60’s overprinting techniques with the cookiness of early 70’s marketing illustrations with the fashion of the 80’s but the indie-hipsterness of the now-2010.

What I want to know is how this new ’style’ (for lack of a better word) will fit in to what we do at our studio. We don’t make posters for bands for a living. I don’t see the next-gen interfaces hand drawn with pencil. So when illustration becomes mainstream design, I’m feelin a backlash- aren’t you?! It’s not that I don’t love it- maybe I’m just jealous…